Find your calm with Fern Strategy.
Your go to tech lead partner.
We help product-driven organizations lead complex systems, ship faster, and scale with clarity.
We join your team to lead mission‑critical work and leave you with the strategy to keep it going.
Let's convert your greatest opportunities into your next bold moves.
AI Agent Strategy
A full audit of your current workflows and technical processes to surface the highest-impact AI agent opportunities. We identify what to automate, design the agents that will actually deliver value, and guide your team through rollout and adoption.
Fractional Tech Leadership
Embedded leadership for teams in flux. Architecture, mentoring, delivery, and high-quality code — without the full-time overhead. We codify your engineering principles into AI-assisted coding workflows so your team moves faster without sacrificing standards.
Full-Stack Development
From MVP to Scaled system: Web apps, APIs, and distributed systems built with modern practices and AI-augmented workflows.
AI UX — Human-Centered AI Interaction Design
We design AI systems that feel natural, trustworthy, and delightful. From conversational agents to workflow copilots, we go beyond technical correctness to craft interactions that resonate with how humans think and feel.
Our leadership
Will Drewes
Founder & Tech Lead
Will is a veteran technology leader with 15+ years delivering complex, high-stakes systems across music, healthcare, e-commerce. He's led engineering teams at UnitedMasters, Science 37, and LTK - building everything from SaaS, decentralized clinical trial telemedicine platforms to music distribution technology for today's top artists and record labels.
Our Five-Step Engagement Process
Discovery &
Alignment
We get right to work. No bloated decks. No endless discovery loops. We meet the people who matter and quickly map your goals, constraints, risks, and success metrics. Within days you have clarity on what actually moves the needle and where AI can create leverage immediately.
Sizing &
Sequencing
We size every opportunity fast and shape it into a clean, prioritized roadmap. No ceremony. No hand-wavy strategy. Just a practical, reality-checked plan that exposes dependencies, highlights the high-ROI AI use cases, and shows the smartest path forward.
Engagement
Planning
When scope is set, we deploy exactly the talent you need. That might be a fractional Tech Lead, an AI workflow architect, or a hands-on IC who ships. You get a simple credit model, a crisp working agreement, and an embedded partner who integrates into your team without slowing it down.
Design &
Kickoff
We create only the artifacts that unlock momentum: lightweight architecture, agent workflows, observability plans, and launch steps. Then we run a tight kickoff that brings everyone into alignment so execution starts immediately.
Delivery &
Evolution
We deliver in short, outcome-driven cycles using AI-accelerated engineering and agent-based execution. Progress is visible, communication is simple, and every build is designed to be owned and extended by your team long after we're gone. You get speed and clarity, not churn.
